DUNKIN’ DONUTS

Dunkin’ Donuts, one of America’s favorite fast stops for great-tasting donuts and coffee, came to Royston looking for a unique solution to their front counter design. They wanted a system that could change with their menu, promotions, and operational changes, without requiring a remodel of their equipment to accommodate their new business needs. They also needed a way to quickly and easily maintain, update or move their electrical, plumbing and data without taking the store down for hours or days. And finally, they wanted a counter that could stay current with their latest brand treatments and interior image.

These high expectations were met by an innovative new counter design from Royston, our Infinity® System. With modular inserts on the operations side, each Dunkin’ store can configure – and reconfigure – their POS, brew prep and storage needs however they desire. Partner this with the flexible kneewall and utility chase along the customer side of the counter, and you get the ultimate in operational effectiveness. The fast-snap counterfront panels are off in seconds, allowing Dunkin’s electricians, plumbers and data techs immediate access. No need to shut down operations or spend hours cleaning out cabinets to reach the wiring. It’s right there at their fingertips, meaning more uptime in the stores and less cost and hassle for the operators. The snap-off panels serve a dual purpose, allowing Dunkin’ to quickly and cost-effectively alter the look of their stores as needed. With a quick panel change, the counter can transform from a deep, warm woodgrain to a sleek, shiny tile. No longer any need to close the store or change out the front counter for a brand new feel to the stores.